Dante's
Dante's hot sauce is a Premium hot sauce brand. I was responsible for their naming, brand strategy, identity, packaging and collateral.
Dante's hot sauce takes influence from the famous "Dante's Inferno" mythology. Each level and each flavour increases in Scoville levels, allowing the user to experience the 9 levels of hellfire.
I created overall nine different separate logo's for each sauce recipe. This consists of in way of order: Limbo, Lust, Gluttony, Greed, Anger, Heresy, Violence, Fraud & Treachery. These assets were then applied to all brand assets.
